The Habit Lab Is Finally Live | Special Launch Deal Ends In:

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The Habit Lab Is Finally Live

Special Launch Deal Ends In:

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Days
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Hours
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Minutes
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Seconds

For people who know what they want to change but keep slipping back into old patterns

Build Habits That Stick So Effortlessly They Stop Feeling Like Habits and Simply Become the Way You Live

You'll learn a step-by-step method for making habits stick, without more discipline, more motivation, or another book full of tips you've already read, even if you've started and quit more times than you can count

Start Building Habits That Stick

30-Day Money-Back Guarantee | Instant Access

For people who know what they want to change but keep slipping back into old patterns

Build Habits That Stick So Effortlessly They Stop Feeling Like Habits and Simply Become the Way You Live

You'll learn a step-by-step method for making habits stick, without more discipline, more motivation, or another book full of tips you've already read, even if you've started and quit more times than you can count

30-Day Money-Back Guarantee | Instant Access

20+ Years

as a Practicing M.D.

290,000+

YouTube Subscribers

Amazon Bestseller

Author of Redesigning You

TEDx

Speaker

20+ Years

as a Practicing M.D.

289,000+

YouTube Subscribers

Amazon Bestseller

Author of Redesigning You

TEDx

Speaker

You've Had Hundreds of “Fresh Starts”...

If they were really the answer, wouldn't at least one of them have worked by now?

"This time is going to be different"

You know the ritual: the new plan, the fresh notebook, the perfect Monday to start. And it works, for two or three weeks. Then a deadline week or a trip knocks you off track, everything slips back, and you're already planning the next big restart.

One missed day turns into a lost month

You skip one day, and your brain immediately says "I've blown it." And since it's blown anyway, the rest of the week goes too: you slide right back into the exact thing you swore you were done with. And the only way you can picture getting back on track is another grand fresh start.

The famous books worked for everyone, except you

You read them. You highlighted them. You started tiny, exactly like they said. It still didn't last. And because millions of people swear by those books, you've quietly drawn the only conclusion left: the method is fine, so the problem must be you.

So now you're at war with yourself

"I'm just not disciplined." "I'm lazy." "I always quit." You talk to yourself in a way you'd never talk to a friend, hoping if you’re harsh enough it will finally force a change. It hasn't. It just makes every restart heavier than the last one.

You've Had Hundreds of “Fresh Starts”...

If they were really the answer, wouldn't at least one of them have worked by now?

"This time is going to be different"

You know the ritual: the new plan, the fresh notebook, the perfect Monday to start. And it works, for two or three weeks. Then a deadline week or a trip knocks you off track, everything slips back, and you're already planning the next big restart.

One missed day turns into a lost month

You skip one day, and your brain immediately says "I've blown it." And since it's blown anyway, the rest of the week goes too: you slide right back into the exact thing you swore you were done with. And the only way you can picture getting back on track is another grand fresh start.

The famous books worked for everyone, except you

You read them. You highlighted them. You started tiny, exactly like they said. It still didn't last. And because millions of people swear by those books, you've quietly drawn the only conclusion left: the method is fine, so the problem must be you.

So now you're at war with yourself

"I'm just not disciplined." "I'm lazy." "I always quit." You talk to yourself in a way you'd never talk to a friend, hoping if you’re harsh enough it will finally force a change. It hasn't. It just makes every restart heavier than the last one.

You Never Had a Habit Problem

You have an identity problem. And once you see it, the whole start-and-quit cycle finally makes sense.

Here's something strange:

You already have habits that never fail.

You brush your teeth without a pep talk.

You lock the door without a tracker.

And you never miss a day of scrolling on your phone.

No motivation, no discipline, perfect consistency, for years.

So your ability to keep a habit is not broken.

Then why does every habit you actually want fall apart in week three?

Because your brain's main job isn't to make you successful.

It's to keep you consistent with the person you believe you are. Brushing your teeth fits that person, so it runs by itself. But if deep down you still see yourself as someone who always quits, then "someone who works out every morning" doesn't fit. Your brain spots the mismatch and quietly deletes the new habit, the same way it faithfully protects the old ones.

Which means every collapse was never laziness or weak discipline.

It was your brain doing its job perfectly.

Defending the old identity.

You weren't failing at habits.

You were succeeding, every single time, at staying who you believed you were.

So lasting change runs in the opposite order.

You don't fight your brain with willpower.

You change the identity it's defending!

In small, practical steps, where every small win becomes proof:

"I really am someone who does this."

And once the identity shifts, your brain switches sides.

The same force that killed every habit you've ever started begins protecting this one.

You Never Had a Habit Problem

You have an identity problem. And once you see it, the whole start-and-quit cycle finally makes sense.

Here's something strange:

You already have habits that never fail.

You brush your teeth without a pep talk.

You lock the door without a tracker.

And you never miss a day of scrolling on your phone.

No motivation, no discipline, perfect consistency, for years.

So your ability to keep a habit is not broken.

Then why does every habit you actually want fall apart in week three?

Because your brain's main job isn't to make you successful.

It's to keep you consistent with the person you believe you are. Brushing your teeth fits that person, so it runs by itself. But if deep down you still see yourself as someone who always quits, then "someone who works out every morning" doesn't fit. Your brain spots the mismatch and quietly deletes the new habit, the same way it faithfully protects the old ones.

Which means every collapse was never laziness or weak discipline.

It was your brain doing its job perfectly.

Defending the old identity.

You weren't failing at habits.

You were succeeding, every single time, at staying who you believed you were.

So lasting change runs in the opposite order.

You don't fight your brain with willpower.

You change the identity it's defending!

In small, practical steps, where every small win becomes proof:

"I really am someone who does this."

And once the identity shifts, your brain switches sides.

The same force that killed every habit you've ever started begins protecting this one.

Regular Price: $247

Special Launch Price: Just $147

(Save $100 - 40% Off )

30-Day Money-Back Guarantee | Instant Access

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Days
-
Hours
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Minutes
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Seconds

I lived this

I tried to become a runner at 24, at 27, and at 32.

I'm a doctor, so I knew every reason why I should.

One attempt came during a year off, no job, no kids, and it still didn't stick.

At 39, with two small kids and less time than ever, I started with the identity instead.

A few weeks in, I wasn't a person trying to run anymore.

I was a runner.

In my fifties, I still run every week.

Nothing got easier between attempt three and attempt four.

The only thing that changed was who I believed I was.

Building that shift, step by step, is what The Habit Lab is for.

Regular Price: $247

Special Launch Price: Just $147

(Save $100 - 40% Off )

I lived this

I tried to become a runner at 24, at 27, and at 32.

I'm a doctor, so I knew every reason why I should.

One attempt came during a year off, no job, no kids, and it still didn't stick.

At 39, with two small kids and less time than ever, I started with the identity instead.

A few weeks in, I wasn't a person trying to run anymore.

I was a runner.

In my fifties, I still run every week.

Nothing got easier between attempt three and attempt four.

The only thing that changed was who I believed I was.

Building that shift, step by step, is what The Habit Lab is for.

Regular Price: $247

Special Launch Price: Just $147

(Save $100 - 40% Off )

30-Day Money-Back Guarantee | Instant Access

-
Days
-
Hours
-
Minutes
-
Seconds

What Life Looks Like When Habits Finally Stick

No willpower, no fresh starts, no fighting yourself. Just habits that quietly run on their own.

Your habit shows up even when motivation doesn't

The habit runs on cues and identity, not on how you feel that day. Low-energy mornings, busy weeks, it still happens, the same way you never skip brushing your teeth.

You keep promises to yourself again

Every small win is one more piece of evidence that you can trust yourself. And that self-trust starts spilling into everything else you want to do.

A missed day stays just a missed day

You'll have a simple plan for the days that don't go as planned, so you're back within 24 hours. No guilt, no "I've blown it," no lost weeks.

No more grand fresh starts

You'll never need another perfect Monday, because you'll never be starting from zero again. The start-over loop simply ends.

The war with yourself is over

Once you know it was never laziness, the harsh self-talk loses its job. You stop trying to bully yourself into change and start collecting proof instead.

One process, every habit after

You build your first habit inside the course, then reuse the same process on whatever comes next. Exercise, sleep, reading, less time on your phone: the method doesn't change.

And you don't need more discipline to get there.

You don't need another habit book, another planner, or one more morning-routine video saved for later.

You don't even need to feel ready.

You need a step-by-step method that changes the identity your habits sit on.

And that's exactly what I built.

What Life Looks Like When Habits Finally Stick

No willpower, no fresh starts, no fighting yourself. Just habits that quietly run on their own.

Your habit shows up even when motivation doesn't

The habit runs on cues and identity, not on how you feel that day. Low-energy mornings, busy weeks, it still happens, the same way you never skip brushing your teeth.

You keep promises to yourself again

Every small win is one more piece of evidence that you can trust yourself. And that self-trust starts spilling into everything else you want to do.

A missed day stays just a missed day

You'll have a simple plan for the days that don't go as planned, so you're back within 24 hours. No guilt, no "I've blown it," no lost weeks.

No more grand fresh starts

You'll never need another perfect Monday, because you'll never be starting from zero again. The start-over loop simply ends.

The war with yourself is over

Once you know it was never laziness, the harsh self-talk loses its job. You stop trying to bully yourself into change and start collecting proof instead.

One process, every habit after

You build your first habit inside the course, then reuse the same process on whatever comes next. Exercise, sleep, reading, less time on your phone: the method doesn't change.

And you don't need more discipline to get there.

You don't need another habit book, another planner, or one more morning-routine video saved for later.

You don't even need to feel ready.

You need a step-by-step method that changes the identity your habits sit on.

And that's exactly what I built.

Introducing...

The Habit Lab

My proven, step-by-step method for building habits that finally stick, delivered as a self-paced video course where you change the identity underneath your habits one small, doable action at a time.

Regular Price: $247

Special Launch Price: Just $147

(Save $100 - 40% Off)

30-Day Money-Back Guarantee | Instant Access

-
Days
-
Hours
-
Minutes
-
Seconds

Introducing...

The Habit Lab

My proven, step-by-step method for building habits that finally stick, delivered as a self-paced video course where you change the identity underneath your habits one small, doable action at a time.

Regular Price: $247

Special Launch Price: Just $147

(Save $100 - 40% Off)

30-Day Money-Back Guarantee | Instant Access

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Days
-
Hours
-
Minutes
-
Seconds

Here's What's Inside The Habit Lab

Module 01

The Identity Shift

This is where everything changes. You'll finally see why habits never stuck before (it was never laziness), uncover the identity stories quietly running your behavior, and step into the Habit Architect role. I'll walk you through the Four Pillars of Habit Architecture, the framework behind the whole course.

Module 02

Blueprint & Alignment

You'll learn how habit loops actually work in your brain, then choose ONE habit that fits your real life, your energy, and the identity you're building. Then we shrink it until success is inevitable. You don't need more habits. You need the right habit, small enough to win daily.

Module 03

Structural Design

Design beats discipline. You'll anchor your new habit to routines you already have, redesign your physical and digital environment, and set up cues that make the habit almost automatic. Shape your surroundings once, and they shape you every day, so follow-through stops depending on willpower.

Module 04

Proof & Momentum

This is where the habit becomes believable. You'll learn to generate motivation from action instead of waiting for it, track progress as proof you can trust yourself, and build a recovery system for the days that don't go as planned: if-then plans, the rescue routine, and the Never Miss Twice rule.

Module 05

Identity Stabilization

The habit stops being something you manage and becomes something you live. You'll build your 90-day sustainability plan, learn to restart without guilt when you get a bit off plan, and leave able to run the whole method on any future habit, on your own, for good.

Regular Price: $247

Special Launch Price: Just $147

(Save $100 - 40% Off)

30-Day Money-Back Guarantee | Instant Access

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Hours
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Minutes
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Seconds

And so you don't just learn it, but actually do it...

BONUS: The Habit Architect Playbook

BONUS The Habit Architect Toolkit

12 step-by-step workbooks, one for every step of the method

Knowing the method isn't the same as doing it. So every lesson comes with its own workbook: you learn a step, then immediately apply it to your own habit. By the end, your habit isn't a plan. It's already running.

Inside the Playbook:

The Identity Shift Workbook

Look back at every past attempt without guilt, spot the pattern behind them, and set your new starting point.

The Science of Habits Workbook

Map the habit loops already running you on autopilot, then design your first new one on purpose.

Defining the Right Habit Workbook

Turn a vague wish like "get healthier" into one clear, specific habit you can start today.

The Start Tiny Workbook

Shrink your habit until it's so simple you can't say no.

The Habit Stacking Workbook

Link your new habit to a routine you already do every day, so it never depends on memory.

The Environment Design Workbook

Reset your home, your desk, and your phone so the right choice becomes the easy one.

The Cues & Triggers Workbook

Map the signals that quietly drive your behavior, set up the helpful ones, and remove the ones working against you.

The Motivation & Momentum Workbook

Build motivation from small wins instead of waiting to feel ready.

The Tracking & Feedback Workbook

Pick a tracking style you'll actually use, and run a five-minute weekly review that keeps you improving without judging yourself.

The Dealing With Disruptions Workbook

List your personal disruptors, build your if-then backup plans, and write your three-step rescue routine before you need it.

The Reinforcement & Reward Workbook

Design small rewards that tell your brain, "that was worth it, do it again."

The Maintenance & Lifestyle Integration Workbook

Design your 90-day plan and write a letter to your future self, so the habit becomes part of how you live.

Regular Price: $247

Special Launch Price: Just $147

(Save $100 - 40% Off)

30-Day Money-Back Guarantee | Instant Access

-
Days
-
Hours
-
Minutes
-
Seconds

And so you don't just learn it, but actually do it...

BONUS: The Habit Architect Playbook

BONUS The Habit Architect Toolkit

12 step-by-step workbooks, one for every step of the method

Knowing the method isn't the same as doing it. So every lesson comes with its own workbook: you learn a step, then immediately apply it to your own habit. By the end, your habit isn't a plan. It's already running.

Inside the Playbook:

The Identity Shift Workbook

Look back at every past attempt without guilt, spot the pattern behind them, and set your new starting point.

The Science of Habits Workbook

Map the habit loops already running you on autopilot, then design your first new one on purpose.

Defining the Right Habit Workbook

Turn a vague wish like "get healthier" into one clear, specific habit you can start today.

The Start Tiny Workbook

Shrink your habit until it's so simple you can't say no.

The Habit Stacking Workbook

Link your new habit to a routine you already do every day, so it never depends on memory.

The Environment Design Workbook

Reset your home, your desk, and your phone so the right choice becomes the easy one.

The Cues & Triggers Workbook

Map the signals that quietly drive your behavior, set up the helpful ones, and remove the ones working against you.

The Motivation & Momentum Workbook

Build motivation from small wins instead of waiting to feel ready.

The Tracking & Feedback Workbook

Pick a tracking style you'll actually use, and run a five-minute weekly review that keeps you improving without judging yourself.

The Dealing With Disruptions Workbook

List your personal disruptors, build your if-then backup plans, and write your three-step rescue routine before you need it.

The Reinforcement & Reward Workbook

Design small rewards that tell your brain, "that was worth it, do it again."

The Maintenance & Lifestyle Integration Workbook

Design your 90-day plan and write a letter to your future self, so the habit becomes part of how you live.

Regular Price: $247

Special Launch Price: Just $147

(Save $100 - 40% Off)

30-Day Money-Back Guarantee | Instant Access

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Hours
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Minutes
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Seconds

Here's What Other People Are Saying About Kim's Courses

"Kim is such a great mentor—everything she shares feels like gold. She helps you break through limiting beliefs so you start truly believing in yourself."

- Melisa D.

"Kim has the ability to light a fire under you while encouraging you at the same time."

- Anita L.

"Kim helped me find the confidence to turn my dream into reality. If it weren’t for her, I’d still be spinning my wheels and making excuses for why I haven’t started."

- Claire P.

"I loved how grounded and thoughtful everything felt. The research backing gave me confidence, and the down-to-earth delivery made it easy to connect. Some lessons pushed me to dig deep and face my fears — but never once did I want to stop watching."

- Brandon K.

"After a 32-year relationship ended, I felt stuck, broken, and anxious. Even months of therapy hadn’t given me the tools to move forward. This program changed that. I finally have direction — clear, practical steps that are helping me rebuild my life."

- Jamie B.

"The scientific background and credible sources confirmed I wasn’t stepping into another empty self-help program. The mix of solid education and heartfelt guidance was exactly what my brain and heart needed."

- Allison G.

30-Day Money-Back Guarantee

30-Day Money-Back Guarantee

I want you to feel confident about this.

So here's the deal:

  • Try the course for a full 30 days.
  • Go through the lessons. Do the small actions. Use the workbooks and trackers. Start building your first habit. And if it doesn't help you build a habit that finally sticks, just send me an email. I will refund every cent.
  • No questions. No forms to fill out. No hoops to jump through.

I'm offering this because I trust this method.

For 20 years, I watched people try to change through willpower alone, and I've seen what happens when they change the identity underneath instead.

It works.

And if it doesn't work for you, the only fair thing is to give you your money back.

So, there is really no risk for you here.

30-Day Money-Back Guarantee

30-Day Money-Back Guarantee

I want you to feel confident about this.

So here's the deal:

  • Try the course for a full 30 days.
  • Go through the lessons. Do the small actions. Use the workbooks and trackers. Start building your first habit. And if it doesn't help you build a habit that finally sticks, just send me an email. I will refund every cent.
  • No questions. No forms to fill out. No hoops to jump through.

I'm offering this because I trust this method.

For 20 years, I watched people try to change through willpower alone, and I've seen what happens when they change the identity underneath instead.

It works.

And if it doesn't work for you, the only fair thing is to give you your money back.

So, there is really no risk for you here.

From Your First Small Action to "This Is Just What I Do Now"

Day 1

You finally see why your habits never stuck before, and that it was never laziness. Then you take your first small action, the same day. No waiting for Monday.

First Week

You choose ONE habit that fits your real life, shrink it to a two-minute version, and win your first days in a row. Each completed rep is your first proof that you can trust yourself.

First Month

The habit is anchored to your daily routine, your environment is set up to make it almost automatic, and your tracker is filling up. You've survived your first missed day without spiraling, and you got right back.

Month 3

The habit has held through real life: busy weeks, travel, low-energy days. You finish your 90-day plan and it stops feeling like something you manage. It's just what you do now.

Long-Term

You're a Habit Architect now: you own a repeatable process you can run on any habit you choose next. And the old ones don't slip while you build, they keep running, because they've become who you are.

From Your First Small Action to "This Is Just What I Do Now"

Day 1

You finally see why your habits never stuck before, and that it was never laziness. Then you take your first small action, the same day. No waiting for Monday.

First Week

You choose ONE habit that fits your real life, shrink it to a two-minute version, and win your first days in a row. Each completed rep is your first proof that you can trust yourself.

First Month

The habit is anchored to your daily routine, your environment is set up to make it almost automatic, and your tracker is filling up. You've survived your first missed day without spiraling, and you got right back.

Month 3

The habit has held through real life: busy weeks, travel, low-energy days. You finish your 90-day plan and it stops feeling like something you manage. It's just what you do now.

Long-Term

You're a Habit Architect now: you own a repeatable process you can run on any habit you choose next. And the old ones don't slip while you build, they keep running, because they've become who you are.

Two ways to go from here

If nothing changes:

  • Starting the same habit over every few months, with a new plan and the same result.
  • More books, more videos, more notes full of insight that never turns into actual change.
  • Waiting for motivation to show up, and forcing yourself through the days when it doesn't.
  • One missed day still costs you whole weeks, because every slip turns into starting over.
  • The "I'm just not disciplined" story keeps getting a little stronger with every restart.

With The Habit Lab:

  • One habit that finally lasts, because it's built to fit the life you already have.
  • A habit that keeps going even when motivation fades, because your environment and identity carry it.
  • Every lesson ends with one small action, so by the time you finish the course, your habit is already up and running.
  • A rescue routine and if-then plans that turn a missed day into a blip, not a verdict.
  • A repeatable design process you own and can run on any habit you choose next.
  • Growing proof that you're someone who follows through, and the real confidence that comes with it.

Regular Price: $247

Special Launch Price: Just $147

(Save $100 - 40% Off)

30-Day Money-Back Guarantee | Instant Access

-
Days
-
Hours
-
Minutes
-
Seconds

Two ways to go from here

If nothing changes:

  • Starting the same habit over every few months, with a new plan and the same result.
  • More books, more videos, more notes full of insight that never turns into actual change.
  • Waiting for motivation to show up, and forcing yourself through the days when it doesn't.
  • One missed day still costs you whole weeks, because every slip turns into starting over.
  • The "I'm just not disciplined" story keeps getting a little stronger with every restart.

With The Habit Lab:

  • One habit that finally lasts, because it's built to fit the life you already have.
  • A habit that keeps going even when motivation fades, because your environment and identity carry it.
  • Every lesson ends with one small action, so by the time you finish the course, your habit is already up and running.
  • A rescue routine and if-then plans that turn a missed day into a blip, not a verdict.
  • A repeatable design process you own and can run on any habit you choose next.
  • Growing proof that you're someone who follows through, and the real confidence that comes with it.

Regular Price: $247

Special Launch Price: Just $147

(Save $100 - 40% Off)

30-Day Money-Back Guarantee | Instant Access

-
Days
-
Hours
-
Minutes
-
Seconds

“What if I start and don't follow through... again?”

...and other questions you might have

What if I start strong and quit in week three, like every other time?

This course assumes that will happen, and builds for it. You'll set up if-then plans, a rescue routine, and the Never Miss Twice rule before you ever need them, so a slip becomes a pause instead of a collapse. Your identity isn't defined by the miss. It is defined by the return.

I'm busy. How much time does this actually take?

The lessons are short videos, and each one ends with one small, doable action, often just two minutes. You go at your own pace, and the habit you build is designed to fit the life you already have. If it feels like effort, we make it smaller.

What if I don't even know which habit to build?

You'll pick your one habit inside the course, with my help. Module 02 walks you through choosing a habit that fits your real life and your season, then shrinking it until success feels inevitable. Whether it's exercise, sleep, journaling, or less time on your phone, the method is the same.

I've already read the habit books. Will this just repeat them?

The books put you on the right track: shrink the habit, stack it, reward it. But they brush past the one thing that decides whether any of it sticks: the identity underneath. When a new habit doesn't match how you see yourself, your brain quietly drops it, so inside The Habit Lab you fix that first, and the tactics you already know can finally do their job.

How quickly will I see results?

You start on day one: the very first lessons have you doing small reflection and design actions, and your habit is up and running while you're still in the course. From there, the rhythm is realistic: your first habit stabilizing over the following weeks, with a 90-day plan to make it permanent. No overnight transformation, just steady proof.

I just want the tactics. Do I really need the identity part?

I understand the instinct, and it's exactly why nothing has stuck so far. The tactics only hold when they're attached to an identity that supports them: without this part, nothing else works for long. Give it one module, and you'll see why this is where everything changes.

How is the course delivered?

The Habit Lab is a self-paced online video course: 5 core modules, 15 short video lessons, and downloadable workbooks and trackers you can keep. You get lifetime access, so you can start the moment you join, move at whatever pace fits your life, and come back to any lesson whenever you need it.

What if it doesn't work for me?

Take a full 30 days to go through the lessons, do the small actions, and start building your first habit. If you don't feel the shift, just email me for a full refund, no questions asked. I stand behind this course.

Regular Price: $247

Special Launch Price: Just $147

(Save $100 - 40% Off)

30-Day Money-Back Guarantee | Instant Access

-
Days
-
Hours
-
Minutes
-
Seconds

“What if I start and don't follow through... again?”

...and other questions you might have

What if I start strong and quit in week three, like every other time?

This course assumes that will happen, and builds for it. You'll set up if-then plans, a rescue routine, and the Never Miss Twice rule before you ever need them, so a slip becomes a pause instead of a collapse. Your identity isn't defined by the miss. It is defined by the return.

I'm busy. How much time does this actually take?

The lessons are short videos, and each one ends with one small, doable action, often just two minutes. You go at your own pace, and the habit you build is designed to fit the life you already have. If it feels like effort, we make it smaller.

What if I don't even know which habit to build?

You'll pick your one habit inside the course, with my help. Module 02 walks you through choosing a habit that fits your real life and your season, then shrinking it until success feels inevitable. Whether it's exercise, sleep, journaling, or less time on your phone, the method is the same.

I've already read the habit books. Will this just repeat them?

The books put you on the right track: shrink the habit, stack it, reward it. But they brush past the one thing that decides whether any of it sticks: the identity underneath. When a new habit doesn't match how you see yourself, your brain quietly drops it, so inside The Habit Lab you fix that first, and the tactics you already know can finally do their job.

How quickly will I see results?

You start on day one: the very first lessons have you doing small reflection and design actions, and your habit is up and running while you're still in the course. From there, the rhythm is realistic: your first habit stabilizing over the following weeks, with a 90-day plan to make it permanent. No overnight transformation, just steady proof.

I just want the tactics. Do I really need the identity part?

I understand the instinct, and it's exactly why nothing has stuck so far. The tactics only hold when they're attached to an identity that supports them: without this part, nothing else works for long. Give it one module, and you'll see why this is where everything changes.

How is the course delivered?

The Habit Lab is a self-paced online video course: 5 core modules, 15 short video lessons, and downloadable workbooks and trackers you can keep. You get lifetime access, so you can start the moment you join, move at whatever pace fits your life, and come back to any lesson whenever you need it.

What if it doesn't work for me?

Take a full 30 days to go through the lessons, do the small actions, and start building your first habit. If you don't feel the shift, just email me for a full refund, no questions asked. I stand behind this course.

Regular Price: $247

Special Launch Price: Just $147

(Save $100 - 40% Off)

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Hi, I'm Dr. Kim

For 20 years as a family doctor, I watched smart, motivated people struggle to make new habits stick.

Exercise, sleep, quitting smoking, meditation…

The habit was different for every person, but the pattern was always the same: a strong start, a slow slide, and a few months later, starting all over again.

I was so fascinated by this and was always wondering how to make habits stick, and that question sent me into years of research, a book, a TEDx stage, and eventually this course.
And I've lived it myself.

Last year I used this exact method to transform my own fitness, in perimenopause, at an age when everyone tells you women can't.

I built The Habit Lab because you don't need another year of false starts.

You need a proven method you can rely on even after the first two solid weeks pass and we all start slipping back into our old selves.

It worked for me, and I am confident it will work for you.

Kim Foster

Hi, I'm Dr. Kim

For 20 years as a family doctor, I watched smart, motivated people struggle to make new habits stick.

Exercise, sleep, quitting smoking, meditation…

The habit was different for every person, but the pattern was always the same: a strong start, a slow slide, and a few months later, starting all over again.

I was so fascinated by this and was always wondering how to make habits stick, and that question sent me into years of research, a book, a TEDx stage, and eventually this course.

And I've lived it myself.

Last year I used this exact method to transform my own fitness, in perimenopause, at an age when everyone tells you women can't.

I built The Habit Lab because you don't need another year of false starts.

You need a proven method you can rely on even after the first two solid weeks pass and we all start slipping back into our old selves.

It worked for me, and I am confident it will work for you.

Kim Foster

Finally get a complete, step-by-step system for building habits that stick

The Habit Lab Mockup

Here's everything you get:

  • Module 1: The Identity Shift - uncover why habits never stuck for you, and step into the role of someone who designs them
  • Module 2: Blueprint & Alignment - choose the one right habit for your life and shrink it until success is inevitable
  • Module 3: Structural Design - set up your routines, spaces, and cues so the habit almost runs itself
  • Module 4: Proof & Momentum - build motivation from action, and a recovery system for the days that don't go as planned
  • Module 5: Identity Stabilization - make the habit part of who you are, with your own 90-day plan

Plus this special bonus for free:

  • The Habit Architect Playbook - all 12 fill-in workbooks, so every step of the method gets applied to your own habit, not just understood

Regular Price: $247

Special Launch Price: Just $147

(Save $100 - 40% Off)

30-Day Money-Back Guarantee | Instant Access

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Days
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Hours
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Minutes
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Seconds